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China’s Answer to KFC: Dicos

Beijing, 2016

There are many local fast food chains in China that looks and feels like McDonald’s, KFC etc. Their products, the way they are set-up, their advertisements etc. This particular joint was at the Beijing Railway Station and is called Dicos. Dicos is headquartered in the Sichuan province and has 2,500 outlets in the country. They are KFC’s direct competitor and sell hamburgers, fried chicken, French fries etc. The chicken tastes different to KFC and is absolutely out of this world.

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