I thought this store display at the Aqua City Shopping Mall in Nanjing was interesting. They were promoting women’s clothes using a collage of abstract pictures of overseas holidays. Maybe it was someone’s private collection of pictures or they just downloaded it from the internet. I really don’t know. But I thought that the idea was unique and was wondering if I could use it for one of my future communication projects. Maybe an employee communications campaign about diversity and inclusion or mental health. Well, it has been 11 years since I took this photo. I have since migrated from corporate communications into a change management career and also moved from China to Australia, but I still haven’t had a chance to use this idea. Well, let’s see.
