When I was working in Shanghai between 2009 and 2013, my family lived with me in China at that time. In 2011, we visited Beijing for the first time for holidays and went to the usual touristic places such as the Great Wall of China, the Forbidden City etc. During that time, we also went to the Beijing Zoo one day and I was curious to see a public education poster campaign in the zoo that pitted the moral values of animals with humans. I thought the concept was pretty bold and fresh. And what was even more interesting to see was how the advertising agency had tried to find animal and human pictures that have a close resemblance together.
