Downtown in Shenyang is in the Heping District which is the most developed district in the city. The major shopping street here is Taiyuan Jie (Taiyuan Street). If you walk around here, it feels like you are in Shanghai or Beijing or for that matter, any other major city in the world. There are many shopping complexes with huge billboards advertising global brands. It’s amazing how global brands have managed to find their ways to sell to China. I think their major strength is branding. Although China makes everything from iPhones to Lee jeans for the world, it is still on a learning curve on branding. But I think it is catching up fast.
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